From the home office in Sioux City Iowa, Top Ten #Sales #Manager #Secrets! #2. Sales Training is Killing B2B Sales

Global sales #training market over the last 7 years: 

• 2016 – $2.52B
• 2015 – $2.46B
• 2014 – $2.44B
• 2013 – $2.24B
• 2012 – $2.22B
• 2011 – $1.8B
• 2010 – $1.6B

Your sales manager's secret?  They're questioning the VALUE of sales training.

Why?  Let's look at OUTCOMES:

• B2B Sales quota attainment is below 50% - WORST EVER. 
• 33% of sales people change jobs YEARLY - WORST EVER
• 87% of B2B Buyers think Sales Reps DON'T understand THE CUSTOMER'S needs - WORST EVER
• 3% of humans consider salespeople to be trustworthy - WORST EVER. 

When your sales manager lays awake in bed at night, they are haunted by the thought that in 2017 the vast majority of B2B sales training STILL focuses on REPS working towards PERSONAL sales targets. 

"Push for the sale to increase your personal comp.  Class dismissed."

Your sales manager knows this strategy (and the tactics designed for it) simply don’t work anymore.   Buyers are more skeptical, better informed & more empowered than ever before.

Sure, traditional "personal comp-focused" training gets B2B sellers ready to sell...like it's 1999. 

Or 1899. 

Everything has changed.  How much? 

/#1 secret tomorrow!