Social Selling: Who are your Obamas & Oprahs?
Up to about two years ago, I was a successful "traditional" salesperson - I cold called, I warm called, I emailed, I followed up leads from marketing - the whole shebang.
But I saw things changing - the customers I met were different now, they were more savvy, more informed and pretty over exposed to to the tried and true ways in which I had learned to sell them.
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