Ever wonder why?
And that the VAST majority of those people leaving have nothing to do with price, your product or even YOU? They leave because of bad #CX (customer experience) - they leave because the system that supports them doesn't really #support them and is sometimes even hardly a "system."
So people with calculators and spreadsheets at your company add that 14% on top of whatever growth you're supposed to be responsible for in your market. So let's say in your industry, its realistic (ha ha, yeah I know that's funny) to think your quota should be 10-20% more than it was last year...well add the 14% churn and voilla!
Now you have 24%-34% increase in quota. So the question we need to ask - culturally - is this: is it more economical to simply accept this churn rate and ask/demand more and more of sales reps OR should orgs, finally, take #CX as serious as they take #customeraquisition?
Interested in your take...