Do you Know the Number 1 Reason Customers Bought From Me When I was at Xerox?
It wasn't even the fact that when they didn't answer my emails and VMs I stood outside in their parking lot holding a boombox that was blasting Peter Gabriel.
The most often quoted reason? My prospects felt that the #customerservice from my competitors sucked.
Everything that happened AFTER the sale killed the relationship my customers had with their current vendor.