Oh thank heaven!

It's 7/11 - that means FREE SLURPEES at 7 11.

It's also PRIME Day at Amazon! What do these #B2C promotions have to teach those of us in #B2B?

@jontaffer says that in the restaurant business, after the FIRST visit "the statistical likelihood of [customers] coming back to a restaurant for a second visit is under 40%. Even IF the experience was flawless.

The second time someone comes to a restaurant, the statistical likelihood of a third visit is still under 50%. Only after the third time they come to a restaurant, the statistical likelihood of a fourth visit is over 70%."

In #b2b, initial outreach is important - but THEN WHAT? Is every single interaction with your prospects and customers pushing for the holy grail of "loyalty?" Sure, you prospect for the initial meeting. And then?

Sure you get them to come to a free webinar. And then?

Sure you get them to demo your product. And then?

If you're not providing VALUE during each one of those interactions/visits, then what are you doing?

Trying to "close them?" And how's that working for you? 50% of reps are at quota, by last count.

Which means 50% aren't. Which half are you?

Enjoy your Slurpee!