Your CRM salesperson pitched you "this CRM will streamline your sales process & empower your pipelines & forecasts" or some such. So, you bought it.
Are you sitting on the beach yet, rolling in dough?
If not, you probably blame lazy sales people for not updating the CRM. Because the CRM isn't valuable if it's not updated? Right?
Well, your sales manager has a secret... ONLY 14% of companies who have implemented any CRM list "increased revenue" as a benefit! And over 63% of all CRM initiatives fail!
This isn't a "millennial" thing - CRM failure rates have averaged 54% since the late 1990s.
So it's not "lazy reps" (see Secret #7) not entering data.
Every day we require more & more data in the CRM. We mandate sales reps "update" more required CRM fields & more data entry points so Sales Ops can “accurately map the sales ecosystem & develop predictive solutions to accelerate pipeline velocity.”
Yeah...all that data...but quotas keep getting missed & right now 50% of your sales team is actively looking for a new job.
Your CRM isn't "wrong" - you're just doing CRMs "wrong!"
And what's right? /#4 tomorrow!